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Thanks for joining us at KMK Recruitment’s Employer Brand Round Table in London. Wonderful location and food - thanks Michele, Kim and Emily! It's brilliant to spend time with people passionate about employer branding and its impact on employee engagement and business success. I've created this space to share my "getting stuff done" slides - use these to jumpstart or continue your own initiatives. I'm here if you need support, but the key is taking that next step to establish employer branding as a strategic business asset and embrace your entrepreneurial spirit.
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Chris Le’cand-Harwood
Workplace Content Strategist & Producer [Founder of Content Marketing Pod Ltd.
I’ve taken the elements of my slides that will help you get stuff done. Momentum is important so try these exercises out with you and your colleagues. Find a room [preferably not in your office - getting away from your desk is one of the most energising things you can do].
Let me know if you have any questions. You can sign up to Notion for free and add comments here.
Employer Brand Round Table Takeaways.pdf
I talked about a number of resources that are worth tapping into. From reports to books to podcast episodes that are worth spending time reading/watching/listening.
And there’s my very own Employer Content Marketing Newsletter & Podcast that I’d love you to look at and subscribe to 🫶🏻
state-of-the-global-workplace-2025-download.pdf
https://open.spotify.com/episode/3gWlPpFPGPn2UNu8hnpiBT?si=TkonXlqEQcqcr3V94_brDw
Employer Branding Ebook Collection | Universum
Ep 666: The ROI Of Employer Branding - The Recruiting Future Podcast
https://www.youtube.com/watch?v=sR8o93I-yaE&t=24s
Employer Content Marketing | Chris Le’cand-Harwood | Substack
We spent a bit of time talking about employer branding that we loved. These are the one’s I’ve mentioned.
Miro Careers | Are you ready to go beyond?
https://youtube.com/watch?v=cfXu3RhWCdU&si=3TDKZ1awbE4u4-8s
https://www.youtube.com/watch?v=zOz96zcI7b4
https://www.youtube.com/watch?v=TKlKxLXuWu8
I’ve also dropped in some of the production I’ve loved working on. These started out with small steps - a great example of this is with Cygnet: We’ve ended up producing employee documentaries with them [at very competitive rates 💷] by starting with cutting up their existing videos, getting their employees filming on mobile phones, doing audio podcasts, doing vidcasts, and employee story interviews].